The 2027 Lead Generation Playbook: From First Click to Closed Client

Date and time

 - 

Location

Online

Organizer

Cindy Nellis
cnellis@pennwest.edu

Host organization

Penn West Clarion

Type of event

Resource Partner event

Event description

Join us for an in-depth session on the new fundamentals of lead generation in 2027. What has changed, what still works, and what you need to get right to turn a click into a paying client.

You will learn how to:

- Lay the right foundation. Set up pixels, conversion actions, and tracking so you know exactly what is driving results.
- Craft an offer that stands out in a competitive market and attracts leads who are ready to buy.
- Reach your ideal audience on Google, Meta, and LinkedIn using frameworks that cut through ad fatigue.
- Build campaigns that balance creative with data for steady return.
- Close more deals with automation, personal follow up, and a full funnel that turns leads into long term clients.

Whether you are running ads, building funnels, or running a business that needs more calls, this playbook gives you the systems and the tactics to grow in 2027.

Who it is for: small business owners and service businesses ready to systemize how they get and close leads.

Instructions: 

Once you register for this event, you will receive an email with a Zoom link.

Using that link, you will register with Zoom to receive the link to log into the webinar

Register