The Impact of AI on SEO: Technical Mechanics & User Behavior Shifts

Event description

Overview

Artificial Intelligence is fundamentally changing how search engines operate and how users search for information. This course explores the practical impact of AI on SEO, including Google’s evolving algorithms, AI-powered search experiences, Generative Engine Optimization (GEO), and shifts in user behavior. Attendees will gain a clear understanding of what has changed, what has not, and how to adapt digital strategies to remain visible, credible, and competitive in an AI-driven search landscape.

Presented by: Ben Theis of Skol Marketing

Ben Theis founded Skol Marketing to support local businesses after realizing the digital marketing industry's lack of options for small businesses and nonprofits during his time as a Local Partnership Manager at Google. With expertise in digital marketing and SEO, he set out to help small businesses navigate the complex digital landscape. In 2012, Ben left the corporate world to start Skol Marketing, focusing on educating and assisting small businesses to grow through SEO, SEM, social media, and website development.

Outside of work, Ben enjoys being a Minnesota Vikings fan, exploring dry-rub chicken wings, visiting breweries with his wife Emily, and spending time with his two pugs, Rigby & Mango, and his pet pig, Skolie.

What You Will Receive With Your Webinar Registration:

Access to the Live Webinar – Join our featured experts to learn the latest business strategies, tips and tools to help you start, run and grow your business.

Exclusive Recording Access – Webinars are recorded and made available only to those who registered for the live event, allowing you to revisit content and learn at your own pace.

Resources & Materials – By registering for the live event, you’ll also receive access to the webinar slides and additional tools at the conclusion of the event.

*Please note that all fee-based webinar registrations are non-refundable. If you’re unable to attend, you’ll receive access to the recording and materials.