WEW - Growth that Builds Value vs Growth that Just Builds Workload

Event description

Most business owners are told to grow. Almost nobody tells them that not all growth is worth having.

Revenue can climb while the business itself becomes harder to run, harder to finance, and worth less per dollar of sales than it was two years ago. Meanwhile, quieter changes — a client base that no longer depends on one person, processes someone else can actually follow, margins that hold as volume increases — build real, transferable value without adding a single hour to the owner's week.

Jana Minifie has spent her career determining what businesses are worth, and this past year she grew her own firm fourfold. In this session she brings both perspectives together: what she actually did to grow, and what she sees in valuation engagements every day about which kinds of growth show up in the number and which ones only show up in the owner's calendar.

This is a practical session for owners at any stage — whether you're planning to sell in five years or have no intention of ever selling. The habits that make a business valuable are the same ones that make it sustainable to own.

Presented by: Jana Minifie, Ph.D., CVA, BCA, ECA; Owner & Chief Valuation Architect, Minifie LLC