Building Your Brand: Create a Consistent Business Identity

Event description

Topic: Marketing and Sales

Your brand is more than just a logo. It's how customers recognize and remember your business. In this practical webinar, you'll learn how to establish simple brand guidelines to keep your marketing consistent.

In this session, you'll learn how to:

• Identify the essential elements of your visual brand, including logos, colors, fonts, and imagery.
• Establish your brand personality, tone of voice, and writing style.
• Create clear messaging that explains what your business does and why customers should choose you.
• Bring these elements together into brand guidelines you can use when creating marketing content.

Speaker(s): Ali Chapman

Co-Sponsor(s):  LED, SBA & LSU

Fee: No Cost