Digital Marketing 101: Your Roadmap to a Stronger Online Presence

Event description

The way people find and choose businesses online is changing—and the strategies that worked even a few years ago are no longer enough. Digital Marketing 101 gives business professionals an inside look at what it actually takes to get discovered, build credibility, and compete in today’s digital landscape.

Throughout the webinar Gina will break down the essentials of websites, SEO, Google visibility, social media, paid advertising, branding, and the rapidly growing influence of AI-powered search, including AEO and GEO. Attendees will learn what successful businesses are doing differently, where valuable opportunities are commonly being missed, and which strategies deserve their time and marketing dollars.

Whether you’re handling marketing yourself, managing a team, or hiring an outside agency, you’ll leave with a clearer understanding of what works, what matters, and what your business needs to do next to avoid getting left behind online.