Marketing 101

Event description

This interactive workshop is for all entrepreneurs who want to learn about marketing their business to reach a broader customer base.

Small Businesses should be able to apply the fundamental marketing concepts that support starting and managing a business.

With that in mind, this workshop will assist you to:

• Define marketing and its importance in business development.
• Describe the target market research process.
• Identify components of an effective marketing plan.
• Describe high impact marketing strategies that foster business success.
• Describe key concepts for measuring performance of marketing strategies, to include social media campaigns.

This workshop is in partnership with Verizon Small Business Digital Ready

For additional information of the $10k Grant Initiative, please visit: go.fiu.edu/verizon

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Should you need an ADA accommodation to participate in a University event, program, or activity or need to request materials in an accessible format, please contact FIU’s Office of Civil Rights Compliance and Accessibility (CRCA) at 305-348-2785 or accommodations@fiu.edu. All requests for ADA accommodation or accessible materials for this event must be submitted to CRCA at least seven (7) business days prior to the event or at the earliest possible opportunity.