Marketing 101: A Practical Introduction to Marketing for Small Businesses

Event description

This interactive workshop introduces the core principles of marketing and provides practical strategies that business owners can apply immediately. Participants will learn how to identify their ideal customers, develop a compelling brand message, choose the right marketing channels, and create a simple marketing plan that drives results.

Topics Covered:

• What marketing is and why it matters
• Understanding your target audience
• Market research fundamentals
• The 4 Ps of Marketing
• Branding and positioning
• Digital marketing channels
• Content marketing basics
• The customer journey
• Building a simple marketing plan
• Measuring marketing success

Who Should Attend: Small business owners, entrepreneurs, startups, and anyone looking to strengthen their marketing knowledge and attract more customers.

Learning Outcomes: By the end of this session, participants will be able to:

• Define their target audience
• Identify effective marketing channels
• Develop a basic marketing strategy
• Track key marketing metrics
• Implement practical marketing tactics for business growth