Unlocking the Power of AI: A Beginner’s Guide for Business

Event description

Not sure where artificial intelligence fits in your business, or whether it lives up to the hype? You are not alone. AI can support real work across your operations, but it is not the right tool for every job, and knowing the difference saves you time and money.

In this SCORE workshop, we will walk through a range of AI tools small businesses can put to work right away, from organization and accounting to decision-making and social media. You will see how AI can draft emails, summarize long documents, create marketing graphics, and help build a simple marketing plan, and where it still needs a careful human hand.

We will be honest about both sides. AI can speed up routine work, surface useful insights, and improve the customer experience. It also brings real costs, a learning curve, and the need for mindful, secure use. You will leave knowing not just what AI can do, but when it makes sense to use it and when it does not.

What You Will Learn:

• How to write clear prompts and give AI the context it needs to be useful
• Which text tools, such as ChatGPT, Claude, and Gemini, fit tasks like email, document summaries, and planning
• How image tools like DALL-E and Midjourney can create marketing graphics, product mockups, and headshots
• How a custom GPT can handle repeat tasks using your own business information
• How to spot AI's limits, protect your data, and decide where AI fits your business