Federal Contracting: Research Your Market & Build Your Marketing Strategy

Event description

Description: 

Join MCSC Women’s Business Center Director Norma Dunn, Venessa Gleich with the American Indian Chamber APEX Accelerator, and Joshua Howk, Business Opportunity Specialist with the SBA Fresno District Office, for an informative workshop designed to help small businesses strengthen their approach to the federal marketplace.

Participants will learn how to research federal contracting opportunities, identify agencies that purchase their products or services, and develop a targeted marketing strategy to position their business for government contracting opportunities.

This workshop will cover practical strategies for conducting federal market research, identifying potential agency customers, understanding your target market, and creating a marketing plan that communicates your company’s capabilities and value.

Whether you are new to federal contracting or looking to strengthen your government contracting strategy, this session will provide actionable tools and resources to help you research opportunities, market your business effectively, and build relationships within the federal marketplace.