Pricing for Profit: Build a Price That Supports Your Business (and Your Life!)

Event description

Pricing your products and services can be an overwhelming process. Charge too little, and your business may struggle to grow sustainably. Charge too much, and you may worry about losing customers. The reality is that effective pricing is both marketing and math—balancing what your customers value with what your business needs to succeed.

In this practical, hands-on workshop, you’ll explore how pricing communicates value, brand position, and customer expectations while also learning the financial foundations behind sustainable pricing decisions. Through guided activities, you’ll begin building a pricing approach that aligns with your goals, customers, and costs.

You’ll also explore common pricing structures and strategies—including hourly pricing, packages, subscriptions, value-based pricing, competitive pricing, and psychological pricing—and learn why most businesses use a combination of approaches rather than a single formula.

Whether you are launching a new business, introducing a new product or service, or reevaluating your current pricing, this workshop will help you move forward with greater clarity and confidence.

Learn how to:

• Build a draft pricing direction or range for their business (note: please review the “helpful information to gather before the workshop” section for more information
• Understand how pricing connects to customers, positioning, and profitability
• Identify key financial numbers and market research needed to finalize pricing decisions
• Learn how costs, competition, and customer perception influence pricing
• Explore pricing models and strategies commonly used by small businesses
• Develop a short list of next steps to finalize your pricing with confidence

Who is this for:

This workshop is designed for entrepreneurs and small business owners who want a more intentional, sustainable approach to pricing their products or services.

• Early-stage entrepreneurs who are unsure what to charge
• Existing business owners who want to refine or validate their pricing