Mapping your Customer Journey and Creating Buyer Personas (in-person)

Event description

This is an in-person workshop

Increase Profitability by Knowing your Customer

Successful companies know how to identify, interact with and engage their customers. Mapping the customer journey and creating buyer personas are crucial for businesses as they provide a deep understanding of customer behavior and preferences, enabling targeted and effective strategies. This leads to improved customer experience, increased engagement, and ultimately, higher conversion rates and customer loyalty. 

This is a hands-on workshop and by the end of this session, you will:

•        Create a detailed buyer persona for your business using AI 
•        Map your customer journey from Awareness to Advocacy
•        Identify gaps, pain points, opportunities and resources at each stage of your customer journey   to efficiently complete and create a positive customer experience. 
•        Identify customer touchpoints and optimize customer interactions to create a seamless and positive customer experience
•        Use data insights to develop strategies and an action plan to implement in your business

Sign-up today

Speaker: Cindi Oliver, Business Consultant, Duquesne University SBDC