Building Your Business Model, Plan and Strategy-Business Model Canvas

Event description

Learn how to visualise your Business Model on a single canvas. Your Business Model can be used to: evaluate whether an idea can be turned into a successful business, generate an investor pitch, gather and outline the information needed for a formal Business Plan, and/or manage your existing business through internal and external changes.

You will learn about the nine building blocks of a business model and their interrelationships. First, we discuss your Value Proposition (products and services as seen through your customers’ eyes) and the Customer Segments you will serve. Then we consider the Channels you use to reach your customers and how you develop strong Customer Relationships. Next, we examine the Key Activities, Resources, and Partners needed to create and deliver your value proposition. Finally, we look at what makes up your Cost Structure and potential Revenue Streams.

We use the standard business model canvas format taught in many business schools. You will create the first draft of your model in this workshop. You can then transfer this draft to a poster, whiteboard, or computer/tablet template. This is a dynamic, ever-changing model that you continually modify as your customer needs, competition, and internal capabilities change.