Understanding Your Customer: From Interest to Purchase
Date and time
-
Location
Online
Organizer
Maria Darrow
darrowm@farmingdale.edu
934-420-2765
Host organization
Farmingdale SBDC
Type of event
Resource Partner event
Event description
Do you truly know who your customer is? Who is buying your produce or service? This webinar will help you understand your customer's journey
Most owners can describe their customer. Fewer can say who actually buys, what those people are really paying for, and where the ones who don't buy drop off. This session puts that on paper.
Attendees leave understanding how to create a detailed customer profile, enabling them to solve challenges on the path to purchase and learn how to test it before heavy investments.