Email Marketing & CRM: Building Stronger Customer Relationships

Event description

Your customer database is one of your most valuable business assets—but only if you know how to use it effectively. This hands-on workshop explores the fundamentals of email marketing and customer relationship management (CRM), covering audience segmentation, automation, lead nurturing, customer retention, and performance tracking. Frank Corrao will share proven strategies for building stronger customer relationships, increasing repeat business, and creating automated marketing campaigns that consistently generate measurable results.