Stop Guessing at Your Marketing: What to Do & What to Drop - Webinar via Zoom

Event description

Stop Guessing at Your Marketing: The Simple Framework to Know What to Do, What to Drop, and How to Decide

Create a Clear Marketing Strategy by Focusing on What Actually Works

Many small business owners don’t have a marketing problem—they have a decision problem.

With countless platforms, endless advice, and constant pressure to do more, it can be difficult to determine which marketing activities are truly moving the business forward and which ones are simply creating more work.

This session provides a practical decision-making framework to help business owners evaluate their marketing efforts, identify what deserves their time and attention, and confidently eliminate strategies that are not producing results. Learn how to create clearer marketing direction, make smarter decisions, and use AI as a strategic tool to improve your marketing process without adding more complexity.

You’ll leave with a stronger understanding of where to focus your efforts, how to measure meaningful progress, and how to create a marketing approach that feels intentional and manageable.

What You’ll Learn / Key Takeaways:

• A simple framework for setting marketing direction before choosing tactics
• A Yes / No / Pause decision filter for evaluating marketing opportunities
• How to identify and stop investing time in marketing activities that are not producing results
• How to use AI to clarify ideas, strengthen messaging, and support decision-making
• The difference between meaningful KPIs and vanity metrics
• A practical 30-day action plan to reset marketing priorities and focus

Audience: Built for intermediate audiences, especially small business owners looking to improve their marketing strategy, prioritize their efforts, and make more informed marketing decisions, but all audiences are welcome.