SCORE Scaling Your SMBs Through the Power of Customer Engagement

Event description

Scaling Your SMBs Through the Power of Customer Engagement is a strategic session designed to help small business owners move beyond one-time transactions and build lasting customer relationships that drive sustainable growth. In this SCORE presentation, delivered by Business Strategist Kerry-Ann T. Powell, Esq., Founder of Trafalgar Strategies, participants will learn how to deepen customer loyalty, increase lifetime value, and turn satisfied clients into enthusiastic advocates for their business.

Companies that lead in customer experience grow revenue 80% faster than their competitors. When small business owners focus on customer engagement, they create stronger relationships, increase repeat business, and build a more reliable path to growth. By focusing on intentional engagement strategies, small business owners can strengthen retention, improve profitability, and create a more sustainable business model.

This session blends practical insight with a relationship-centered approach, giving attendees the tools and clarity needed to build a customer engagement strategy that supports long-term business success.

Key Takeaways:

• How to cultivate long-term customer relationships to increase their value over time.
• How to increase customer spending to improve profitability.
• How to convert satisfied customers into active promoters who bring in new business.

Our Presenter, Kerry-Ann Powell

Kerry-Ann is a globally recognized business strategist, speaker and champion of small and medium sized businesses. Kerry-Ann’s varied experience of over 20 years as a Washington, DC attorney, lobbyist, and fundraiser positions her as an authority of what it takes to strategically succeed while confronting difficult obstacles. After raising $120 million to build the Martin Luther King Jr. memorial she launched her business strategy consulting firm, Trafalgar Strategies. She and her team advise business owners from various industries and countries on creating the strategies, systems, and mindsets to thrive in business and in life. Over the years, Kerry-Ann’s expertise and speaking have been sought after by international brands, organizations, and institutions, such as Working Women’s Magazine, Dallas Leadership Foundation, CIEE, Association of Fundraising Professionals, Mogul and Philanthropist Russell Simmons’ Rush Philanthropic Arts Foundation and more. Kerry-Ann is committed to spreading the gospel that running a small and medium-sized business is vital and important to our economies, yet it doesn't have to feel like trying to manage a chaotic tornado. And business owners can run their businesses smoothly and feel confident that they will thrive. When not speaking, running her business and working with her clients, Kerry-Ann can be found traveling, practicing her Spanish, and enjoying a good meal with good people.