Sales Funnels and Marketing Metrics

Event description

In this practical workshop, you’ll map the path customers take from their first interaction with your business through purchase, retention, and repeat buying. You’ll identify where prospects lose momentum, uncover friction points in your funnel, and prioritize the changes most likely to improve conversion and customer value.

You’ll also learn the essential marketing metrics that turn activity into insight. Rather than relying on vanity numbers, you’ll focus on the measures that reveal what is truly working, where performance is slipping, and what to adjust next.