Growing Your Business The Smart Way - Competition / SPIN Selling

Event description

When you understand your competition clearly, you can position your business to win in every season. 

In a seasonal market, your competitors shape customer expectations, pricing, and the pace of demand - but most small business owners only see the surface.

This workshop teaches participants how to:

• strategically analyze competitors
• identify real differentiators
• spot opportunities hidden in seasonal patterns

Owners will learn practical methods to assess strengths, weaknesses, positioning, and customer perception so they can make smarter decisions about marketing, pricing, and service delivery.

When you ask better questions, you create better opportunities - and stronger sales that sustain your business beyond the busy season.

In a seasonal market, every customer interaction has outsized impact — especially when demand rises and falls throughout the year. This hands-on workshop introduces small business owners to the SPIN Selling framework, a proven approach for guiding conversations that uncover real customer needs and lead to stronger, more confident buying decisions. Participants will learn how to use Situation, Problem, Implication, and Need-Payoff questions to build trust, deepen understanding, and close sales without pressure.

Presented by Marc Goldberg - Certified SCORE Mentor

Sponsored by Eastern Bank