Marketing to the Federal Government

Event description

This training helps small businesses understand how to effectively market their products and services to federal agencies. Participants will learn how government buyers identify and engage small businesses and what it takes to be visible, credible and ready in the federal marketplace. Key topics include understanding agency missions, identifying target customers, crafting a strong capability statement, using registrations effectively, and building relationships with contracting professionals. Ideal for businesses interested in pursuing federal contracts and looking to improve how they position, present, and promote themselves to government customers. 

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Sarah Espinosa at 910-672-2683 or sespinos@uncfsu.edu.