Identifying your Target Audience

Date and time

 - 

Location

Online

Organizer

Train with SBDC
trainwithsbdc@wichita.edu
316-978-3193

Host organization

Kansas Small Business Development Center

Type of event

Resource Partner event

Event description

Stop marketing to "everyone." Start marketing to the people who actually buy.
If you've ever struggled to explain who your customer is beyond "anyone who needs my product," this workshop fixes that in one sitting. You'll leave with a clear, specific audience profile you can use immediately — in your marketing, your sales conversations, and your pricing.
What you'll walk away with:
A simple framework to define your ideal customer in specific, usable terms
How to spot the difference between who you think you serve and who actually buys
3 questions that instantly sharpen your messaging once you know your audience
A one-page worksheet you can fill out during the session and use the next day
Who this is for: Business owners who are marketing, posting, or selling — but aren't sure their message is landing with the right people

Registration closes at 12:00 Pm on 12/03/2026.

Register