Cross Border E-commerce For Small Businesses

Event description

THIS WEBINAR IS PRESENTED IN SPANISH

What was once considered a practice only for global companies with the resources for international expansion has now become vital for small businesses to thrive. In this workshop, we'll share the foundations and tools you need to build your international e-commerce strategy. Topics we'll cover include:

• Introduction to the concept of Cross Border / international e-commerce
• International eCommerce Sales and Marketing, Transnational Communication
• How to conduct market research for another country?
• How to differentiate between the different types of buyers?
• Leverage social media to reach your target market
• Identify customs barriers
• Cross-border payments: problems and alternatives
• International Logistics and its different eCommerce models
• Supplier development, pricing and quantities

A copy of the recording and materials will be sent to all attendees.

Cost: Free