Social Media Overview: A Reference Guide for Your Business

Event description

Topic: Marketing and Sales

This live webinar will introduce the key concepts in marketing, branding, and social media.  The session will highlight the importance of a strong Brand Identity, teach the basics of Audience Targeting and engagement, discuss measurable Marketing Outcomes, and provide actionable social media tips.                                

You will also learn about:                                

1) The best practices on key social media channels (Instagram, Facebook, Tiktok, LinkedIn, Pinterest, and YouTube);                

2) The Key AI tools small business owners should know and guidelines on how to use them;             

3) The best way to reach millennials and Gen X, and            

4) Content ideas to keep your followers engaged.                                

SEBD Certified attendees will have an opportunity to sign up for a one-hour one-on-one Zoom session with the speaker to develop a one-page Social Media Strategy for their business.

 You can get your business self-certified as a SEBD Business through an easy and quick online certification process on the LED website at https://www.opportunitylouisiana.gov/program/small-and-emerging-business-development-program                                

The application will take 15 to 20 minutes, and you will be approved (or not approved) within 48 hours.                                

For questions about SEBD certifications, please contact Wayne Aucoin at waucoin@louisianasbdc.org

Speaker(s): Yasmaine Magee, MBA               

 SEBD Contractor

Co-Sponsor(s):  Louisiana Economic Development               

 St John the Baptist Parish Economic Development                

LSBDC at XULA

Fee: No Cost