Reels & Stories – Modern Marketing on Social

Event description

You have opened the Reels editor, looked at it for a minute, and closed the app. Mary Haley is going to open it in front of you and build a Reel from scratch, editing it live while you watch. Music, clips, text, filters, transitions, every tap of it, at the speed it actually happens. Not a slide describing the process. The process. If you have been avoiding Reels because the editing looks like more than you can handle, watching someone do it start to finish is what fixes that.

Mary also covers the part most Reels tutorials skip: why you are posting at all. Reels are discovery content. They sit at the top of your funnel, and their job is to put you in front of the right strangers, not to close a sale. You will see why a Reel can pass 20,000 views and still deliver no followers, no subscribers, and no revenue, and what separates that from one that actually moves people to act.

You will also learn what makes someone keep watching, which comes down to the first three seconds far more than total length, and get an honest read on trends: when they earn you reach, and when going viral for the wrong reasons brings you an audience that will never buy from you. Instagram's own tools get covered too, including Reels trials, remixing and collaboration, paid promotion, and captions.

Mary Haley is the owner of MXH Marketing, where she works with small businesses on social media strategy and content.