Finish the Year Strong: Your Q4 Plan

Event description

Topic: Marketing and Sales

The businesses with the strongest fourth quarter don't get lucky. They plan for it. Build your Q4 marketing plan in just one hour.

The businesses that win the fourth quarter plan it in September, and this session builds your plan in one hour. If you sell to consumers, you'll map your holiday promotions: what to offer, when to announce it, and how to promote it without a big budget. If you sell to other businesses, you'll learn the budget-season plays, because your clients are setting next year's budgets right now and the January pipeline gets built in the fall. Either way, you'll connect your plan to the email list you built in August so your best customers hear from you first. You'll leave with a one-page Q4 calendar with your dates, offers, and messages mapped out.

Speaker(s): Michelle Cullison, DayStar New Media, Inc.

Co-Sponsor(s):  LED, SBA, and McNeese State University

Fee: No Cost