SCORE Before You Build: The Marketing Foundation That Drives Results

Event description

DIY tools, including AI, are making it easier than ever for your prospects to solve problems on their own. Tactics anyone can copy are worth less every year.

What still matters—and what still sets you apart—is the strategic thinking that drives your work: understanding the problems your prospects face, knowing what they're actually trying to achieve, and being able to turn that knowledge into marketing that attracts your ideal clients, holds their attention, and encourages them to take action.

In this session, we'll build the marketing foundation that no tool can build for you.

Our Presenter, Andrew Schulkind

Andrew Schulkind leads Andigo, a website and content marketing agency focuses on helping B2B clients generate audience engagement through solid information architecture, great user experience, and compelling content. A dash of common sense doesn’t hurt, either. The Andigo team is experience working in a range of industries and is particularly passionate about working with mission-driven businesses.

Andrew engages in a range of community volunteer work and is an avid guitar player, bread baker, and cyclist. He also loves collecting meaningless trivia: did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?"

Andrew also once broke *into* prison.