Marketing Smarter with the Software You Already Use

Event description

Marketing your business doesn’t have to mean spending hours staring at a blank screen or managing a dozen expensive new platforms. Many of the tools you already use every day, like Google Workspace, ChatGPT, and Canva, now come with powerful built-in features designed to eliminate busywork and speed up your process.

Join us for a practical, hands-on session where we’ll show you how to connect these tools into a seamless, stress-free marketing workflow you can immediately put to work for your business.

What You’ll Learn

• An Overview of Modern Productivity Tools: Discover what Google Workspace/Gemini, ChatGPT, and Canva do best so you can leverage the software you likely already own.
• A Live, Step-by-Step Content Campaign: Watch a single marketing campaign come to life from scratch - including brainstorming ideas, writing a month of social posts, drafting an email newsletter, updating web copy, and generating graphics.
• Smart Repurposing Techniques: Learn how to take one central message and easily tailor it across multiple marketing channels.
• Essential Best Practices: Understand key guidelines around maintaining your unique brand voice, protecting confidential information, and knowing when human judgment matters most.

Presenter

Jodie Coher, Business Advisor, Southwest Indiana Small Business Development Center

Additional Information

This event is being held in-person at The Hub, 127 N Hart St, Princeton, IN.

Fifth Third Bank is a sponsor of the Southwest Indiana SBDC and helps make workshops like this possible.